Skip to content

Measure answered-call waiting

Average speed of answer for a home-service office

Average speed of answer, often shortened to ASA, describes the average wait before answered calls reach an agent under a defined measurement rule. Amazon Connect calls its corresponding metric average queue answer time and calculates it from eligible answered contacts' queue durations.

01 / Measure answered-call waiting

Before you choose the next step

For a home-service office, this can help examine the waiting experience during scheduling hours or a busy intake period. It cannot tell you how quickly a web inquiry receives a callback, whether a booking was completed or what happened to callers who never reached an answer.

02 / Measure answered-call waiting

Define the clock before calculating

Write down the event that starts timing and the event that stops it. For a queue-based ASA worksheet, use queue entry through the defined agent connection event. If a greeting or menu happens before queue entry, it may sit outside that measure. Do not describe queue-only waiting as the entire time from dialing unless your data supports that description.

Provider definitions matter. Amazon Connect explicitly includes agent and customer whisper time in its queue answer metric because the caller remains queued while those messages run. It also skips records missing required connection or queue-duration data. Another product's similarly named field must be checked against its own documentation.

For your own worksheet, document how transfers, overflow destinations, callback flows and multiple queue entries are handled. A record can represent an interaction leg rather than a unique original caller. Keep those populations separate unless you have an explicit, consistent way to combine them.

03 / Measure answered-call waiting

Use an answered-call denominator

For the queue-based definition in this guide:

ASA in seconds = total eligible answered-call queue wait in seconds ÷ number of eligible answered calls.

Suppose four answered calls have valid queue waits of 10, 20, 30 and 60 seconds. Their total is 120 seconds. Dividing by four gives an ASA of 30 seconds. These numbers are invented to demonstrate the arithmetic; they are not a target or a Revo result.

Do not insert a zero for a missing timestamp. Count and disclose unusable records separately. Likewise, a caller who left the queue before an answer does not become an answered call with a zero-second wait. Track that experience in the corresponding abandonment measure.

If no eligible calls were answered in the period, the average is undefined. Display no eligible answered calls rather than zero seconds, which would suggest immediate answers.

04 / Measure answered-call waiting

Weight periods by their call counts

A common reporting mistake is averaging daily or team averages without their volumes. Consider another fictional example:

The simple average of 10 and 50 is 30 seconds, but it misrepresents this combined population. Use total wait divided by total eligible answered calls. If you only have averages, multiply each by its eligible count before combining. Do not combine reports whose clock definitions differ.

05 / Measure answered-call waiting

Keep a short measurement worksheet

Record the reporting period and time zone; included business numbers and queues; clock start and stop; eligibility and transfer rules; eligible answered count; total wait seconds; ASA; and excluded or missing-data count.

Beside the average, show how waits are distributed when the source data permits it. A short list of the longest waits or a clearly labeled percentile can reveal experiences the mean conceals. For a small office, show the sample size prominently. One unusual call can shift an average based on only a few records.

Review answered-call waiting alongside unanswered and abandoned volume using the same relevant period. An apparently improving ASA is not enough to conclude the whole customer experience improved if other callers stopped waiting before they were answered.

06 / Measure answered-call waiting

Turn a change into a question you can investigate

If the afternoon average rises, check the actual call records and coverage for that period. Were more callers arriving together? Did a destination stop accepting calls? Did the reporting definition or routing path change? Treat these as hypotheses until the records support an explanation.

Set your own operating goal from the customer experience you intend to offer and the coverage you can maintain. Do not import a universal “good ASA” without matching the population and calculation. Record any process change and compare like-for-like periods afterward.

Common questions

Make the next step clear.

Resolve the details that matter to your team and callers.

Is ASA the same as speed to lead?

No. This ASA worksheet measures answered-call queue waiting. Speed to lead measures time from an incoming inquiry to a defined response, which can involve a different channel and a much wider workflow.

Does a low ASA prove that callers are receiving useful help?

No. It measures waiting under a defined clock. Review the outcome and accuracy of the interaction separately.

Can I calculate this from an ordinary call log?

Only if the log contains reliable timestamps or durations for the chosen clock and identifies eligible answered calls. Ring duration, total call duration and queue wait are not automatically interchangeable.

Define the clock, keep the answered-call denominator visible and combine periods using their actual call counts.

Review Revo’s current features and plans for the workflow your business needs.

Compare plans