Solo
One tech
$87.50/mo
$17550% off launch
Scenario worksheet
Cost of missed calls: calculate potential job value
Estimate potential job value with three clear inputs.
Illustrative monthly scenario: 10 unanswered qualified inquiries × 30% assumed booking probability × $500 assumed average job value = $1,500 potential gross job value. These inputs are examples, not measured losses or Revo results. Replace them with your own records; a missed call is not automatically a lost job.
Updated · Published by Revo
| Input | Illustrative value | What to use for your business |
|---|---|---|
| Unanswered qualified inquiries | 10 in one month | Deduplicated new service inquiries, excluding spam and existing-job calls |
| Assumed booking probability | 30% | Your own supported estimate for that same period |
| Assumed average job value | $500 | Your job records; gross value before labor, materials and other costs |
| Potential gross job value | $1,500 = 10 × 0.30 × $500 | An opportunity scenario, not measured lost revenue or profit |
Build your own scenario
No default inputs. All values are your assumptions for the same period.
This is hypothetical potential value, not measured lost revenue, profit or a result promised by Revo.
01 / Scenario worksheet
Define what belongs in the calculation.
Use service inquiries rather than all phone calls. Existing customers, spam and wrong numbers should not be counted as new job opportunities. If you do not know the values, leave the inputs blank instead of inventing a baseline.
The formula is unanswered qualified inquiries × assumed booking probability × assumed average job value for one chosen period. It estimates potential gross job value under those assumptions; it is not cash collected or profit.
02 / Scenario worksheet
Work through the example and test the assumptions.
The example uses 10 × 0.30 × $500 = $1,500 for one month. Holding the inquiry count and job value fixed, a 10% booking assumption gives $500 and a 50% assumption gives $2,500. That is sensitivity to an assumption, not an observed range of business losses.
Start a simple call log with the period, new-service inquiry count, unanswered count, callback outcome and job value when known. Review duplicate callers and jobs your crew could not accept. Keep the worksheet separate from the revenue your accounts actually record.
- Label the period before entering values.
- Record how each input was obtained and which values remain assumptions.
- Review callbacks and completed work before calling any figure a measured loss.
03 / Scenario worksheet
Read the result as a scenario.
Not every booked job is completed or paid. Labor, materials, cancellations and capacity affect the business outcome. A caller may also contact you again, so an unanswered inquiry should not be counted twice.
Changing an answering process does not establish that all potential value will be captured. Keep observed results in your own records separate from the worksheet.
04 / Scenario worksheet
Use the worksheet to guide a decision.
Compare conservative and optimistic assumptions for the same period, then ask whether the operating change is practical. The missed-calls page covers the actual handling and follow-up process; this page is specifically about transparent assumptions.
Current plan prices below are a separate reference. The worksheet does not subtract a subscription or calculate a guaranteed payback period.
Sources and service details.
These guides use Revo’s published service descriptions and shared plan data. Confirm the current offer and supported setup before routing customer calls.
Questions worth asking.
Review the details before choosing how your business handles calls.
Check the next stepDoes the result show money my business has lost?
No. It shows potential gross job value under your assumptions. It is not measured loss, collected revenue, profit or a Revo outcome.
Can I use unknown inputs?
Leave unknown inputs blank. The worksheet does not supply industry averages or inferred conversion rates.
What time period does the result cover?
The period you choose and label. All inputs must use the same period; no automatic annualization is applied.
Review the plan cost separately from the scenario.
The worksheet estimates potential job value from your inputs. It is not measured recovered revenue or a promise of return on a plan.
Crew
One crew
$175/mo
$35050% off launch
Fleet
Multi-location
$350/mo
$70050% off launch
Choose the next step
for your calls.
Compare plan features and the practical considerations for handling your calls.
Explore the plansCall planning
Plan your next step.
Read the guides and compare your call-handling options.
Explore the plans